Web, Email + DIGITAL

West Elm

As one of the first employees in Australia, I played a key role in the successful local launch of West Elm, Pottery Barn, Pottery Barn Kids and Williams Sonoma.

I helped adapt the global brands for the Australian market, working across website creative, email marketing, digital campaigns, social media and print to establish a strong and consistent local presence.

MARKETING, ECOMMERCE + DIGITAl

Madras Link

I managed marketing and ecommerce across digital and wholesale channels for an Australian homewares brand. My work included website creative, email marketing, paid advertising and seasonal campaigns, alongside art direction of photoshoots, catalogues and sales collateral. During this time, I helped double online revenue.

Web, PACKAGING + DIGITAL

Smith Street
Candle Co.

Smith Street Candle Co. creates hand-poured, vegan candles in Fitzroy.

I designed the candle vessels and packaging, developed the website and managed paid advertising and in-store merchandising.

BRAND LAUNCH, WEB + DIGITAL

Pottery Barn

As one of the first employees in Australia, I played a key role in the successful local launch of West Elm, Pottery Barn, Pottery Barn Kids and Williams Sonoma. I helped adapt the global brands for the Australian market, working across website creative, email marketing, digital campaigns, social media and print to establish a strong and consistent local presence.

Website Design

Just Another Agency

Just Another is a creative management agency operating solely outside the box! I designed a WordPress + WooCommerce website for them.

BRAND LAUNCH, WEB + DIGITAL

Pottery Barn Kids

As one of the first employees in Australia, I played a key role in the successful local launch of West Elm, Pottery Barn, Pottery Barn Kids and Williams Sonoma. I helped adapt the global brands for the Australian market, working across website creative, email marketing, digital campaigns, social media and print to establish a strong and consistent local presence.

MARKETING, UX + DIGITAL DESIGN

REA Group

Over three years at REA Group, I worked across the marketing and UX teams, contributing to email marketing, product design and digital campaigns.

I also designed the corporate stationery suite for realestate.com.au, realcommercial.com.au and REA Media, helping maintain a consistent brand experience across digital and print.

Email + Banner Design

Williams Sonoma

Williams Sonoma, Inc. is a multi-channel, American heritage retailer that launched in Australia in 2013. I worked across website creative, email marketing, campaign landing pages, display advertising, social assets, print and more.

WINE LABEL DESIGN

Viridian Wines

Viridian Wines are from the lower Derwent Valley, a premium cool climate winegrowing region of Tasmania. I designed the labels for the Chardonnay and Pinot Noir and have just finished work on the bubbly.

MOBILE SITE

Jurlique

Working as Design Lead and in conjunction with Branding Brand, we rapidly created and built this temporary mobile site for the US, AU and UK markets.